The article is devoted to the study of hybrid educational formats adapted to the cognitive characteristics of Generation Z - digital natives with clip-based thinking and hypervisual perception. At the intersection of pedagogy, neuroscience and digital design, the author analyses the effectiveness of TikTok-lectures and visual notes in learning foreign languages. The experimental methodology combines quantitative analysis of engagement metrics (viewing time, reposts, test scores) with qualitative assessment of content perception through interviews. Results show an increase in motivation and an improvement in vocabulary recall in groups using hybrid formats, thanks to dual coding mechanisms and algorithmic personalisation. However, several risks are identified: overloading with visual elements reduces concentration on language, and cultural differences distort the semantics of memes. The article offers practical solutions - integration of TikTok content into LMS, visual design guides, AI tools for generating adaptive materials. Special attention is paid to perspectives including neuroadaptive systems and overcoming the conflict between clipping and depth of knowledge. The study is relevant for educators, EdTech methodologists and educational platform developers seeking to transform the digital habits of Generation Z into sustainable learning strategies.