This chapter examines the gendered political-economic aspects of environmental propaganda produced by radical and far-right political organisations in Australia and New Zealand. Drawing on Nancy Fraser’s theory of social reproduction and Walter Benjamin’s insights into political aesthetics, it explores how these organisations communicate various ideas on race, culture, and gender, often employing environment-related imagery and discursive themes. The analysis focuses on professional political discourse, including parliamentary speeches, party publications, campaign materials, and social media posts, from organisations such as One Nation and New Zealand First, and the Australia First Movement. Spanning examples from the early twentieth century to the present, the discussion explores the evolution of far-right messaging, highlighting a shift from explicit appeals to racial identity towards cultural narratives that strategically appropriate progressivist feminist or ecological sustainability themes. The chapter argues that the narratives advanced within these propaganda contexts facilitate different forms of socio-economic and cultural exclusion, by naturalising inequality and embedding a neoliberal “common sense” ideology that reinforces the marginalisation of non-dominant social groups. The research also demonstrates how this propaganda gains mainstream political traction, noting the increased mainstream take-up of far-right discursive and ideological ideas within Liberal and National Party political arenas in Australia and New Zealand.

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Gendered Environmental Propaganda: The Evolution of Far Right Political Messaging in Australia and New Zealand

  • Imogen Richards,
  • Callum D. Jones

摘要

This chapter examines the gendered political-economic aspects of environmental propaganda produced by radical and far-right political organisations in Australia and New Zealand. Drawing on Nancy Fraser’s theory of social reproduction and Walter Benjamin’s insights into political aesthetics, it explores how these organisations communicate various ideas on race, culture, and gender, often employing environment-related imagery and discursive themes. The analysis focuses on professional political discourse, including parliamentary speeches, party publications, campaign materials, and social media posts, from organisations such as One Nation and New Zealand First, and the Australia First Movement. Spanning examples from the early twentieth century to the present, the discussion explores the evolution of far-right messaging, highlighting a shift from explicit appeals to racial identity towards cultural narratives that strategically appropriate progressivist feminist or ecological sustainability themes. The chapter argues that the narratives advanced within these propaganda contexts facilitate different forms of socio-economic and cultural exclusion, by naturalising inequality and embedding a neoliberal “common sense” ideology that reinforces the marginalisation of non-dominant social groups. The research also demonstrates how this propaganda gains mainstream political traction, noting the increased mainstream take-up of far-right discursive and ideological ideas within Liberal and National Party political arenas in Australia and New Zealand.