Sustainable practices have become a priority in today’s global world. This is because of the severe annihilation of natural environment, caused from human activities. So, to curb further hazards to natural environment, businesses around the world are deeply focussing on producing, promoting and selling sustainable products. It has been observed that there is an aggregate demand for sustainable goods and in having influence upon the profitability of those goods. In this light, the chapter investigates the function of mass media in the financial well-being of sustainable goods. A philosophical interpretation grounded within agenda-setting theory and stakeholder theory has been rendered to examine the mechanisms of mass media narrations in shaping the attitudes of the consumer and their purchasing choices. The long-term influence on corporate world’s profitability through mass media’s messaging on sustainability is also being explored by evaluating how effective mass media approaches were in terms of heightening economic feasibility of sustainable produces. The chapter identifies the pivotal task of mass media in uplifting consumer’s trust, market adoptions, commercial gains, and investor’s confidence on sustainable produces. The chapter concludes by offering constructive insights on effective utility of mass media for the promotion and profitability of sustainable produces.