The chapter titled “Green Commitments or Grand Illusions? The Role of CSR in True Sustainability” provides a rigorous analysis of the efficacy of Corporate Social Responsibility (CSR) initiatives in fostering authentic sustainability. Despite the numerous declarations made by corporations regarding their dedication to social and environmental accountability, there exists an increasing skepticism about whether these initiatives yield substantive transformation or function merely as strategies for enhancing reputation. This chapter investigates the nexus between CSR and sustainability, making a clear distinction between genuine corporate commitments and performative measures that constitute greenwashing. Key arguments encompass the transition from conventional philanthropy-centric CSR to comprehensive sustainability frameworks, the significance of regulatory mechanisms in enforcing corporate responsibility, and the influence of CSR on consumer trust and investor assurance. Furthermore, the chapter will conduct an examination of empirical case studies to illuminate both commendable and deceptive CSR endeavors, providing valuable perspectives on the characteristics that differentiate truly sustainable enterprises from those that partake in superficial branding. This chapter critiques the superficial sustainability promoted by deficient CSR strategies, emphasising the need for transparency, stakeholder involvement, and long-term environmental and social obligations. Ultimately, it advocates for a transformation from symbolic CSR to actionable, quantifiable sustainability strategies that facilitate genuine advancement toward a more accountable corporate landscape.

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Green Commitments or Grand Illusions? The Role of CSR in True Sustainability

  • Neha Rawal

摘要

The chapter titled “Green Commitments or Grand Illusions? The Role of CSR in True Sustainability” provides a rigorous analysis of the efficacy of Corporate Social Responsibility (CSR) initiatives in fostering authentic sustainability. Despite the numerous declarations made by corporations regarding their dedication to social and environmental accountability, there exists an increasing skepticism about whether these initiatives yield substantive transformation or function merely as strategies for enhancing reputation. This chapter investigates the nexus between CSR and sustainability, making a clear distinction between genuine corporate commitments and performative measures that constitute greenwashing. Key arguments encompass the transition from conventional philanthropy-centric CSR to comprehensive sustainability frameworks, the significance of regulatory mechanisms in enforcing corporate responsibility, and the influence of CSR on consumer trust and investor assurance. Furthermore, the chapter will conduct an examination of empirical case studies to illuminate both commendable and deceptive CSR endeavors, providing valuable perspectives on the characteristics that differentiate truly sustainable enterprises from those that partake in superficial branding. This chapter critiques the superficial sustainability promoted by deficient CSR strategies, emphasising the need for transparency, stakeholder involvement, and long-term environmental and social obligations. Ultimately, it advocates for a transformation from symbolic CSR to actionable, quantifiable sustainability strategies that facilitate genuine advancement toward a more accountable corporate landscape.