Integrating cloud technologies and Big Data into marketing strategies is becoming an important area for companies seeking to adapt to rapidly changing market conditions and increasing competition. The article examines the impact of cloud technologies on big data management, including storage, processing and analysis, as well as their role in the transformation of marketing. Innovative solutions based on Big Data provide the ability to segment audiences, personalize customer experience and predict consumer behavior with high accuracy. Cloud technologies provide flexibility, scalability and cost-effectiveness in processing large amounts of data, which makes them a key component of modern marketing strategies. The authors explore the practical aspects of integration, describe the benefits, such as improved analytics, cost optimization and acceleration of the decision-making process. Challenges are also discussed, including data security issues and the need for specialist training. Based on the analysis, recommendations are offered for the effective implementation of cloud solutions and big data analytics in marketing strategies. It is argued that the integration cloud technologies and big data is not just technological trend, but a necessity for companies seeking to adapt to the digital transformation of the market, and the successful integration of these technologies contributes to increased business profitability.