The current paper discusses online banking trends among India’s youth. It attempts to provide insights into the country’s need for financial inclusion and financial literacy. The study aims to analyse the online banking trend and measure the youth’s financial literacy awareness. The methodology for attaining the objectives is based on a structured financial literacy model. The study is based on both primary data and secondary data analysis. Primary data was collected from 349 respondents across India, aged 20–30, and secondary data was based on several published reports. The analysis shows the youth is inclined towards online banking due to several benefits they experience. However, they are unaware of saving schemes, which hinders their financing. The current study recommended two financial models to strengthen existing policies by creating awareness among the youth on saving schemes at zero level. Also, it is important to include financial literacy drives in schools and colleges and networking with financial institutions to inculcate the value of saving and investment among the youth.

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Online Banking Trends Among the Youth of India: A Study of Financial Literacy and Financial Inclusion

  • Salma Begum,
  • Ishita Gopi,
  • H. P. Rachana

摘要

The current paper discusses online banking trends among India’s youth. It attempts to provide insights into the country’s need for financial inclusion and financial literacy. The study aims to analyse the online banking trend and measure the youth’s financial literacy awareness. The methodology for attaining the objectives is based on a structured financial literacy model. The study is based on both primary data and secondary data analysis. Primary data was collected from 349 respondents across India, aged 20–30, and secondary data was based on several published reports. The analysis shows the youth is inclined towards online banking due to several benefits they experience. However, they are unaware of saving schemes, which hinders their financing. The current study recommended two financial models to strengthen existing policies by creating awareness among the youth on saving schemes at zero level. Also, it is important to include financial literacy drives in schools and colleges and networking with financial institutions to inculcate the value of saving and investment among the youth.