The purpose of the article is to formalize the processes of integration of digital technologies in agricultural marketing and to determine the trends and perspectives of their application in agribusiness. In the conditions of globalization and digitalization of the economy, the agricultural sector faces the need to adapt to new conditions, which requires the introduction of innovative digital solutions to increase the effectiveness of marketing strategies. An analysis of trends in agricultural marketing was conducted, including the growth of the use of social networks for the promotion of agricultural products, the use of platforms for direct sales and interaction with end consumers through digital channels. The prospects of using analytical tools for forecasting demand, improving logistics, and optimizing supply chains. Structured examples of successful cases of the use of digital technologies in agribusiness, as well as challenges faced by companies when integrating innovations, such as the need to modernize infrastructure, train personnel, and overcome the digital divide in rural areas. The main results of the study confirm the importance of the digital transformation of agricultural marketing as a key tool for sustainable development and increasing food security in the conditions of a rapidly changing world market.