Taiwan Cultural Memory Bank 2.0 is an online curation platform that invites the public to become curators, fostering diverse perspectives on Taiwan’s society, humanities, natural landscapes, and daily life. Built on a material bank concept, the platform encourages users to co-create and curate their own works using shared resources or self-uploaded materials. At its core, the system follows a “collect, store, access, and reuse” model, supporting dynamic engagement with over three million cultural memory items from Taiwan. Users can search, browse, explore stories, and engage in creative applications and collaborative productions. Understanding user profiles is crucial for enhancing website service quality, particularly within the framework of the Visitor Relationship Management (VRM) model. This study conducts an empirical analysis of user profiles on the platform, examining demographic characteristics, browsing behaviors, and engagement patterns. Additionally, the research evaluates the platform’s SEO performance, search visibility, and organic traffic effectiveness. Based on the findings, this study provides strategic recommendations for optimizing website management, improving user experience, and leveraging social media for enhanced digital outreach. The insights gained contribute to the broader discussion on digital cultural platforms and their role in audience engagement, online visibility, and networked communication.