Attitude of Employees Toward Corporate Social Responsibility in the Indian IT Industry
摘要
Previous scholarly investigations indicate that personal characteristics may significantly shape stakeholder perceptions regarding corporate social responsibility (CSR). This research seeks to analyze employee perspectives encompassing CSR demandingness, trust, and satisfaction, in order to ascertain whether these attitudes are influenced by variations in gender, age, and role attainment level. This investigation scrutinizes employee perspectives concerning Corporate Social Responsibility (CSR) within the Indian Information Technology sector, with particular emphasis on the effects of gender, age, and role attainment. The analysis involved surveying 180 employees from the Indian IT sector and conducting a content analysis of sustainability reports. The outcomes unveil marked gender-based disparities, as female employees demonstrate elevated levels of CSR Trust and CSR Satisfaction compared to their male counterparts, despite initial hypotheses positing an alternative scenario. Nevertheless, no discernible gender differences were identified in CSR Demandingness. Age was determined to have no substantial effect on CSR attitudes, as both younger and older employees reported analogous levels of CSR Trust, Satisfaction, and Demandingness. Role attainment revealed significant distinctions, with non-managerial employees displaying markedly higher CSR Trust and Satisfaction than managerial employees, thereby contradicting prior expectations. Collectively, the findings underscore intricate variations in CSR perceptions across demographic and organizational roles, thereby accentuating the necessity for customized CSR strategies that address the diverse perspectives of employees within the Indian IT industry.