As AI reshapes industries, concerns about the environmental footprint of its supply chain infrastructure have become increasingly salient in regions previously decoupled from such debates. Although this issue may not yet be widely recognized in emerging digital infrastructure hubs such as Fortaleza, a coastal city in Brazil’s northeastern state of Ceará, this scenario introduces uncertainties concerning the sector’s electricity consumption as renewable energy incentives and projects expand. Against this backdrop, Brazil’s public-sector rhetoric frames Ceará as an emblem of sustainable technological promise, bolstering local ambitions to become a “hub-of-hubs” of global significance. This chapter explores these hub narratives by highlighting Fortaleza’s strategic Atlantic location for laying fiber-optic submarine cables, building data centers, and leveraging Brazil’s green electrical grid—key elements frequently underpinning public and private initiatives to “grow the cloud.” Employing critical discourse analysis, this chapter interrogates how the government’s narrative promotes a techno-optimistic outlook characterized by the convergence of abundant green energy and data centers, discussing the ramifications for broader emerging AI strategies in Brazil. This analysis contributes to the literature on data centers in Global South nodes by offering a situated case in which sustainability is integrated into an industry set to experience explosive growth in the coming years.