This chapter examines the role of mission, vision, and values as the foundation of strategic planning and leadership. It shows how these elements give employees clarity, direction, and purpose, and discusses why they must be stable yet adaptable over time.

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Define Core Strategic Statements

  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter examines the role of mission, vision, and values as the foundation of strategic planning and leadership. It shows how these elements give employees clarity, direction, and purpose, and discusses why they must be stable yet adaptable over time.