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This chapter explores why a strategic business plan in omnichannel retailing must be built on solid knowledge and informed by thorough strategic analyses. It explains how retailers can use these analyses to understand customers, competitors, and market trends, and how to adapt strategies to align with a changing environment while also influencing it.

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Begin with Strategic Analyses

  • 章节

  • 发表日期：

    2026年

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  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter explores why a strategic business plan in omnichannel retailing must be built on solid knowledge and informed by thorough strategic analyses. It explains how retailers can use these analyses to understand customers, competitors, and market trends, and how to adapt strategies to align with a changing environment while also influencing it.