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This chapter introduces the importance of creating a coherent and comprehensive strategic business plan—or playbook—as the essential first step toward long-term omnichannel success. It presents the core principles that can guide retailers in designing strategies that are consistent, holistic, customer-focused, and sustainable.

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Core Principles of Omnichannel Retail

  • 章节

  • 发表日期：

    2026年

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  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter introduces the importance of creating a coherent and comprehensive strategic business plan—or playbook—as the essential first step toward long-term omnichannel success. It presents the core principles that can guide retailers in designing strategies that are consistent, holistic, customer-focused, and sustainable.