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This chapter addresses the strategic decision of channel selection. It explains the factors that influence channel choices, the balance between sales potential and costs, and the importance of integration, harmonization, and shared goals across channels.

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Manage Your Selected Channels as a Coherent Whole

  • 章节

  • 发表日期：

    2026年

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  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter addresses the strategic decision of channel selection. It explains the factors that influence channel choices, the balance between sales potential and costs, and the importance of integration, harmonization, and shared goals across channels.