Between community approaches, transformative swarm intelligence and prospects for aid and support, the Social and Solidarity Economy Fairs present themselves as a channel of social marketing and also one of the support mechanisms for the community of artisan(e)s (Snayâyyas/tes) and masters-craftsmen/craftswomen (Mâlmyyas/tes). These professionals -who perpetuate the authenticity and maintain the techniques of traditional craftsmanship- tend to create small structures (cooperatives), affiliated with the Social and Solidarity Economy (SSE). However, initiatives to reiterate the life cycle of these organizations continue to face major challenges. Therefore, to maintain their existential subsistence: do the Regional Fairs represent a real marketing feat for the cooperatives of the SSE of the Marrakech-Safi Region?