This study investigates how AI could be employed to make audience interaction with digital safety information on social media platforms more engaging. It is dedicated to how media organizations utilize AI technologies to generate personalized content, track audience activities, and optimize digital communication strategies. The study utilizes descriptive method through a field survey conducted on a (100) journalists in Iraq, who experienced the use of AI tools during their work. This allows us to learn what they think about how AI is affecting audience engagement with digital safety content. The overarching goal of the research is to develop actionable knowledge of how AI can contribute to the enhanced effectiveness and engagement of journalistic content. It also underscores the importance of AI in helping media companies to understand user activity, personalize content and incorporate interactive tools like chatbots and smart systems that can improve the user experience. A big takeaway from this year’s report is the dramatic impact that AI has on the quality of visual content, including video and images, which is essential in capturing audience attention and increasing engagement. These things are becoming more and more critical in this digital landscape where you must have content that’s good, powerful and can help you to retain and engage your audience.