This chapter examines the media coverage of presidential pre-candidates for Mexico's 2024 elections, focusing on gender-based political violence (GBPVAW). The study analyzes radio and television coverage of key candidates: Claudia Sheinbaum Pardo (MORENA), Xóchitl Gálvez Ruiz (PAN), Samuel García, and Jorge Álvarez Máynez (Citizen’s Movement). Using data from the National Electoral Institute’s (INE) Newscast Monitoring System, it explores how gendered narratives and stereotypes shape public perception. Findings reveal that women candidates received disproportionately negative coverage, often framed by sexist language, stereotypes, and subordination narratives. For instance, Claudia Sheinbaum was frequently portrayed as a puppet of the current president, while Xóchitl Gálvez was depicted as dependent on her party's leadership. Male candidates faced less scrutiny and were generally spared gendered critiques, although young candidate Jorge Álvarez Máynez was criticized for his inexperience. The study highlights symbolic violence in media portrayals, where women’s autonomy and legitimacy in politics are undermined. The analysis concludes that despite progress in women’s political participation, media coverage perpetuates structural inequalities and hinders gender parity. The chapter calls for increased accountability in media practices and stronger measures to combat GBPVAW, advocating for gender-sensitive reporting that ensures equitable representation of women in politics.