This chapter examines the historical evolution of media representations of LGBTIQ+ populations in Mexico, analyzing their symbolic implications and socio-cultural impact. It traces a trajectory from the oppression and invisibility of these communities in early twentieth-century media to their current pursuit of visibility and recognition through counter-hegemonic narratives in traditional media and digital platforms. The work identifies key periods in this evolution, each characterized by distinct challenges and advancements. Early media portrayals, rooted in stereotypes and prejudice, served to marginalize and stigmatize LGBTIQ+ individuals. Subsequent decades saw the rise of LGBTIQ+ activism, which challenged these narratives, fostering visibility and promoting cultural and political rights. The chapter also highlights the role of cultural studies in examining media’s influence on societal perceptions, noting that media representations often reinforce or contest hegemonic ideologies. It emphasizes the importance of the internet and digital platforms in diversifying LGBTIQ+ narratives, enabling individuals to produce and share content that reflects their realities and challenges oppressive stereotypes. While acknowledging progress in LGBTIQ+ visibility, the chapter underscores persistent challenges, including discrimination, misrepresentation, and the influence of conservative ideologies. It concludes by advocating for continued efforts to deconstruct oppressive media representations and promote inclusive narratives that affirm the dignity and rights of LGBTIQ+ communities.