This chapter explores the digital public expression of women politicians in Guanajuato, Mexico, within the broader context of gender equality in political participation. It examines how women use digital platforms to communicate, gain visibility, and navigate the challenges of political life, focusing on their practices during and after the 2021 local elections. The research highlights two significant contexts: the 2019 constitutional reform mandating “parity in everything,” which established equal gender representation in decision-making roles, and the COVID-19 pandemic, which increased reliance on digital platforms due to restrictions on traditional campaign events. Digital public expression provided women a space to bypass traditional media and directly engage with citizens. The study identifies gendered challenges women face in politics, including political violence, structural barriers, and stereotypical biases. It also highlights innovative communication strategies, such as using TikTok and Instagram to simplify legislative initiatives and foster engagement. Despite these advancements, a unidirectional approach often dominates their communication, limiting interactive public discourse. Women politicians leverage digital tools to address gender inequality and promote feminist agendas in a highly conservative state. The chapter concludes by advocating for further exploration of the intersection between digital communication and gender-based political violence, emphasizing the need for inclusive and transformative political practices.