Many people have experience posting online through non-financial social media platforms such as blogs, forums, discussion groups, email lists, or other forms of mass communication. When leaving messages online, most of us give little thought to why we do it. Often, the reason is so straightforward that we do not even pause to consider it. For example, we might post to answer a question, share something we have seen or heard, forward timely news, or express our frustrations. It is not surprising that a single message can sometimes serve multiple purposes.