This article analyzes the acceptance of sports betting houses and their social, sports and commercial impact in Ecuador, with a multidisciplinary approach that integrates legal regulations, marketing strategies and consumer trends. A mixed methodology was used: a structured survey applied to 1,852 participants in Pichincha and semi-structured interviews with relevant professionals. The sample, made up of people aged 18 to 65, had a margin of error of ±2.324% and had a confidence level of 95%. The results indicate that 50.54% of respondents are aware of these platforms, with a higher proportion of men (60.36%) compared to women (41.54%). Young adults (18–31 years old) stand out as the most interested segment, representing 50% of the participants. In addition, 51.06% of men approve of the financing or sponsorship of sporting events. The study concludes that there is a significant correlation with gender, sports sponsorship and tax regulation, with implications for the promotion of problem gambling. It is recommended to design segmented advertising campaigns, promote corporate social responsibility and develop laws that regulate these platforms fiscally and socially. The findings are essential for future strategies and analysis of the cultural and psychological impact of this emerging sector.