This study aims to understand the impact of Electronic Word-of-Mouth (EWOM) on tourists’ intentions to book accommodation online. Based on a questionnaire survey conducted with 158 respondents, the findings reveal a significant predisposition to book accommodation online when influenced by online comments and reviews. The quality and quantity of reviews, as well as the perceived experience of the reviewer, contribute to building respondents’ trust. In addition, higher accommodation ratings and the credibility respondents attribute to online reviews further increase their intention to make a booking. Furthermore, when respondents interpret information positively, their intention to book is also likely to increase. In this context, subjective norms and personal attitudes play a crucial role, as positive eva from family and friends tend to encourage and reinforce the intention to book the accommodation.