This study examined the barriers to the adoption of Augmented Reality (AR) for enhancing construction labour productivity in Zimbabwe. AR is a technology that overlays digital information—such as images, videos, or 3D models—onto the real world, enhancing the user’s perception and interaction with their environment. In construction, AR can provide workers with real-time information, interactive training, and more efficient workflows, significantly improving productivity, accuracy, and safety. The study's objective was to identify the barriers affecting the adoption of AR for labour productivity improvement. The study employed a qualitative research methodology to integrate interview data from industry professionals, including project and site managers, as well as lecturers from training institutions. Fifteen consent forms were emailed to potential data participants, and nine signed forms were received. Participants were interviewed, and information was recorded on a digital device. Data was analysed using thematic analysis and analytic software (NVivo). The findings highlight the barriers affecting the adoption of AR in improving construction labour productivity. These include a lack of awareness, educational and skills gaps, and concerns about cost and investment. The study's limitations include limited literature on AR in Zimbabwe. Recommendations from the study include mandatory training for lecturers and project managers, the strategic incorporation of AR training within organisations for both workers and management, as well as workshops and awareness campaigns on AR. To validate the study's results, the themes emerging from it should be further studied using a quantitative approach, emphasizing the need for continued research in this important area.