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This study explores the use of Generative AI, specifically Large Language Models (LLM), to create cost-effective and impactful Pitch Decks for entrepreneurs. Using a User-Centered Design (UCD) approach, prompts were designed to generate persuasive content. A prototype system was developed and tested with real entrepreneurs, receiving positive feedback with only minor improvements needed. The results demonstrate the potential of AI-driven tools, guided by UCD principles, to assist early-stage startups by producing high-quality marketing materials and generating business opportunities.

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User-Centered Approach for AI-Powered Pitch Deck Creation

  • 会议论文

  • 发表日期：

    2025年

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  • Claudia Anahí Guzmán-Solano,
  • Bogdan Kaleb García Rivera,
  • Ignacio Arroyo-Fernández,
  • Mario Alberto Moreno Rocha,
  • Cesar Felipe Martínez Cisneros,
  • Jesús Ulises Quiroz Bautista

摘要

This study explores the use of Generative AI, specifically Large Language Models (LLM), to create cost-effective and impactful Pitch Decks for entrepreneurs. Using a User-Centered Design (UCD) approach, prompts were designed to generate persuasive content. A prototype system was developed and tested with real entrepreneurs, receiving positive feedback with only minor improvements needed. The results demonstrate the potential of AI-driven tools, guided by UCD principles, to assist early-stage startups by producing high-quality marketing materials and generating business opportunities.