The literature on the factors influencing green consumption behavior is fragmented, and comprehensive research on green purchase, use, and recycling behaviors is lacking. This study explores the public’s willingness to engage in green consumption behavior at the provincial level through large-scale sampling. A theoretical framework for comprehensive green consumption behavior was developed to identify the effects of personal influences, green consumption knowledge, green consumption attitudes, government incentives, corporate incentives, and social norms and to examine whether these influences differ significantly across comprehensive green purchase, use, and recycle behaviors. The results indicate that there were considerable differences between the three activities, with green use scoring the highest and green recycle scoring the lowest. Green attitudes have a significant influence on green purchase and use behaviors, and corporate incentives have a significant influence on green recycle behaviors. This study finally recommends viable policy options for developing countries to improve green consumption behaviors.