This chapter focuses on the marketing strategy making for sustainable marketing practices. It adopts the view of Waddock (2023) who states that the essence of sustainable marketing is about building strong relations with customers by providing ecologically-oriented, feasible, and ethical customer solutions that embrace economic, environmental, and social elements. Accordingly, this chapter discusses how organizations can shape their marketing mix strategy through the lenses of sustainability. Specifically, it addresses how marketing mix should be aligned with the environmental, economic and societal goals in order to provide sustainable customer solutions by developing sustainable distribution design, communicating for sustainable offers and pricing these sustainable options. It highlights some cases of sustainability practices incorporated into marketing mix elements.