This chapter focuses on the evolution of marketing as a discipline and its impact on society. The chapter is mainly organized chronologically. Based on the periodization approach of Wilkie and Moore (2003), the evolution of marketing will be mainly divided into four eras of marketing thought: 1900–1920, 1920–1950, 1950–1980, and 1980–present. Since a pure periodization perspective may be limited (Hollander et al., 2005), major turning points such as the seminal studies of Drucker (1958), and Wilkie and Moore (1999) are discussed. This chapter also examines the impact of marketing on society, covering both the positive and negative aspects. Specifically, it addresses how marketing can drive positive societal change, affect consumer choice, and foster economic growth and job creation while considering potential drawbacks such as materialism, deceptive practices, privacy, and environmental concerns. The chapter also provides a future-looking perspective by covering sustainable marketing, relationship marketing, and socially responsible marketing.