This chapter examines the historical and contemporary forces shaping the struggle for Circassian language survival in the Russian Federation. It traces the impact of Russian colonial expansion, genocide, and mass displacement of Circassians on the linguistic diversity of the Northwest Caucasus, and explores how restrictive policies, from the Soviet period to the 2018 Federal Law on Education, have undermined minority language rights. By limiting native-language instruction to a maximum of two hours per week and introducing the principle of “voluntariness,” this law accelerated the erosion of Circassian and other Indigenous languages. Combined with ineffective education systems, outdated methods, and minimal support for Indigenous media, these pressures have placed Circassian at risk of extinction. In response, Circassian activists and global diaspora communities have mobilized revitalization efforts, leveraging local initiatives, social media, and emerging AI-driven tools. This chapter argues for an integrated strategy combining technological innovation with cultural, educational, and policy-driven solutions to secure the future of Circassian. Drawing on ethnographic fieldwork conducted between 2017 and 2019 in Kabardino-Balkaria, and on collaborations with Circassian educators and activists in Russia, Turkey, and the United States, it provides insights into a sociolinguistic landscape increasingly difficult to access due to tightening restrictions within Russia.