Aesthetic labour has become an important concept in contemporary research on interactive service work and beyond. With aesthetic labour employers seek employees with a particular look or sound which responds to customer demand. In Aesthetic Labour (Warhurst & Nickson, 2020), we synthesised over 20 years of our own and others research assessing aesthetic labour, with a primary on how aesthetic labouring was shaped in hospitality and retail organisations. This chapter takes the book as a point of departure offering a state-of-the-art review of work published since 2020 considering aesthetic labour. The chapter highlights continuities, but also new developments. These new developments include a greater focus on intersectionality and race, emerging research in non-Western contexts and a greater focus on more psychologically oriented accounts of aesthetic labour. We conclude the chapter by considering how these issues and developments in the analysis of aesthetic labour are likely to inform future research, whilst also cautioning against the dangers of ‘concept creep’, in which the notion of aesthetic labour is used in ways well beyond our original definition.