Scholarlink

This chapter explores the transformation of marketing within the context of platform ecosystems, highlighting the shift from traditional to digital strategies.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

The Evolution of Marketing in Platform Ecosystems

  • 章节

  • 发表日期：

    2026年

查看全文
  • Leeya Hendricks

摘要

This chapter explores the transformation of marketing within the context of platform ecosystems, highlighting the shift from traditional to digital strategies.