This chapter examines how physician practices can effectively market telehealth services to attract new patients, retain existing ones, and increase utilization. It outlines telehealth adoption trends, patient and provider benefits, and common misconceptions that hinder uptake. The chapter provides practical strategies for creating patient-friendly messaging, promoting telehealth’s convenience and clinical effectiveness, and addressing concerns about privacy, quality, and technology access. It highlights the role of multiple marketing channels, such as social media, email campaigns, and testimonials. It also emphasizes an inclusive outreach to build trust and encourage adoption. Appendices offer ready-to-use marketing templates and planning tools to streamline implementation.