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This chapter explores crisis management and communication strategies in digital healthcare marketing. It categorizes common crises—such as data breaches, misinformation, service failures, insider threats, and platform outages—and provides real-world case studies to illustrate effective responses. Emphasis is placed on transparency, speed, and the use of multi-channel communication. Practical guidance includes crisis planning frameworks, regulatory requirements, and communication best practices. The chapter concludes with a post-crisis evaluation protocol and a simulation worksheet (Appendix 21.1) to help healthcare organizations prepare for future incidents.

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Crisis Management and Communication in Digital Healthcare Marketing

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  • 发表日期：

    2025年

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  • Campion Quinn

摘要

This chapter explores crisis management and communication strategies in digital healthcare marketing. It categorizes common crises—such as data breaches, misinformation, service failures, insider threats, and platform outages—and provides real-world case studies to illustrate effective responses. Emphasis is placed on transparency, speed, and the use of multi-channel communication. Practical guidance includes crisis planning frameworks, regulatory requirements, and communication best practices. The chapter concludes with a post-crisis evaluation protocol and a simulation worksheet (Appendix 21.1) to help healthcare organizations prepare for future incidents.