This chapter explores how healthcare organizations can use virtual events and webinars as effective digital marketing tools. It outlines the benefits of virtual platforms, including expanded reach, cost efficiency, and improved patient education. The chapter provides practical guidance on content development, technical setup, audience engagement strategies, and post-event follow-up. It also addresses legal and ethical considerations, such as HIPAA compliance and data privacy. With clear steps and actionable insights, the chapter equips healthcare providers to plan, execute, and evaluate virtual events that support both marketing goals and patient outcomes.