The chapter raises an important question regarding the motivation of the pharmaceutical industry to engage in the socialization process of future doctors during their academic education, even though these students do not yet have the authority to prescribe medication. It cites numerous studies showing that relationships between medical students and pharmaceutical companies are common. It points out serious conflicts of interest to which future doctors might be unknowingly drawn due to various ways in which companies exert influence. This could result in a preference for more expensive medications in the future, even when more rational and economical therapeutic alternatives are available. In the context of the growing power of pharmaceutical industry, the chapter emphasizes the urgent need for widespread education aimed at teaching medical students how to recognize and defend themselves against marketing techniques. Such education is crucial for ensuring that prescribing practices are ethical and responsible, which directly impacts the quality of healthcare, patient well-being, and trust.