In today’s rapidly evolving digital landscape, organisations must align new technological possibilities—especially those stemming from Artificial Intelligence—with their overarching business strategies and day-to-day operations. This alignment requires ongoing adaptations to functional strategies, structures, systems, and business processes, which in turn demands learning at individual, group, and organisational levels. One effective method to support these learning processes is through the strategic management and development of competences. Such programmes, derived from overall company strategy, must be integrated into human resources and personnel development approaches to ensure employees acquire the necessary skills within their specific working contexts. Concurrently, organisations must systematically manage and facilitate the creation, retention, and transfer of knowledge across all levels, employing methods like Business Process Oriented Knowledge Management. Integrating these operational approaches with the business strategy helps organisations remain agile in the face of constant market and technological changes. This paper explores various organisational learning concepts and proposes a comprehensive model of the “new learning organisation”. Drawing on broad practical experience in competence development and knowledge management, it offers real-world examples of integrating strategic and operational measures. Finally, it outlines a synergetic framework that interlinks both competence development and knowledge management to foster a more effective overall learning organisation.