Political communication has gender biases that are built from the sexual division of labor, which results in culturally accepting that some jobs are more suitable for men and others are more suitable for women. In politics, this bias appears from the predominant theories and cultural elements that perpetuate this vision. In the Fourth Industrial Revolution, these biases are only exploited and reproduced at unsuspected levels, which means that we continue to think in masculine terms to refer to people in charge of performing tasks in the public space, and feminine terms for all those tasks within the private space. Therefore, it is necessary to study political communication with a gender perspective, which will mediate these differences.

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The Role of Political Communication in The Information Society and Its Implications for Understanding Political Science: A Feminist Approach

  • Andrea Samaniego Sanchez

摘要

Political communication has gender biases that are built from the sexual division of labor, which results in culturally accepting that some jobs are more suitable for men and others are more suitable for women. In politics, this bias appears from the predominant theories and cultural elements that perpetuate this vision. In the Fourth Industrial Revolution, these biases are only exploited and reproduced at unsuspected levels, which means that we continue to think in masculine terms to refer to people in charge of performing tasks in the public space, and feminine terms for all those tasks within the private space. Therefore, it is necessary to study political communication with a gender perspective, which will mediate these differences.