Knowledge is a universal phenomenon. Human from every occupation own subjective and objective knowledge, put together formulates a novel knowledge. Organisations face intricacy in introducing new knowledge to achieve the pleasures of successful workplace and managing the knowledge of the knowledge workers is the biggest challenge in this new era. The aim of the study is to address the key dilemma of organisations in strengthening the knowledge creation culture in manifestation of knowledge reinforcement. We developed a abstractive notion based on the literature in the arena of knowledge management to aid the organisations in formulating a better perspective on knowledge creation supremacy. Exclusively screening of knowledge creation by employees is the imperative aspect for organisations to leverage, enhance and sustain knowledge reinforcement and this viewpoint is away in many theories of the learning organisation. The conceptual model concentrates on the supremacy of knowledge creation rejuvenating the other elements of knowledge management. We further develop the model to study the affect of organisations’ absorptive capacity as the key moderator which strengthens the state between the elements of knowledge management and knowledge reinforcement. The future scope of the study entails organisations to shape the culture of knowledge management with a constructive notion that knowledge reinforcement reforms the spiral of knowledge management elements.