As the magic world of Walt Disney reached its centenary, many incomprehensible milestones had been achieved and records broken. With Walt’s humble beginnings and early setbacks, his plan for success seemed doomed, yet he managed to turn his passion for animation into a household brand, adapting and melding to meet changing circumstances. His company has grown into a global mass media communications organisation worth billions of dollars. This chapter discusses a brief political economy of Walt Disney, showing how Disney, as a model, is a prime example of how an organisation can both grow in size and cultural standing in society and diversify both horizontally and vertically, with persuasive techniques and embedded values in character portrayal. The company has a global influence on audiences and contemporary society. In outlining the political economy of Disney, “it is also necessary to understand the process by which Disney’s magic and fantasy are deliberately manufactured—they are produced by one of the largest media and entertainment corporations in the world” (Wasko, 2001, p. 1). Walt Disney understood the importance of connecting with the audience through the production of film, screening, advertising, and merchandising, and was a forerunner in innovative technological film and animation. This vision has resulted in a pseudo-religious aura which has been attached to his name (McReynolds, 1971), and the opinion that “Walt Disney’s greatest creation was Walt Disney” (Schickel, 1968, p. 44). As such, this chapter seeks to evaluate Disney as a corporate entity in a capitalist society and discuss the impact it has on contemporary culture.