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This study investigates a chain reaction triggered by cliffhangers in media consumption, focusing on their role in driving binge-watching, self-regulatory depletion, binge-eating, and reduced mental well-being. Grounded in Self-Regulatory Depletion Theory, a sequential mediation model is proposed and analyzed through serial mediation regression. Data from 170 Indian respondents revealed that cliffhangers significantly predicted binge-watching, which in turn increased self-regulatory depletion. Depletion heightened binge-eating tendencies, and binge-eating negatively impacted mental well-being. Bootstrapped mediation confirmed an indirect pathway from cliffhangers to reduced mental well-being via binge-watching and self-regulatory depletion. These findings underscore the ethical responsibility of streaming platforms to mitigate compulsive viewing and highlight interventions for mindful consumption.

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The Chain Reaction: How Cliffhangers and Binge-Watching Lead to Self-regulatory Depletion, Binge Eating, and Impact Mental Wellbeing

  • 会议论文

  • 发表日期：

    2026年

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  • S. Dhanyashree,
  • S. Keshav,
  • Deepak Gupta,
  • Shobhana Palat Madhavan

摘要

This study investigates a chain reaction triggered by cliffhangers in media consumption, focusing on their role in driving binge-watching, self-regulatory depletion, binge-eating, and reduced mental well-being. Grounded in Self-Regulatory Depletion Theory, a sequential mediation model is proposed and analyzed through serial mediation regression. Data from 170 Indian respondents revealed that cliffhangers significantly predicted binge-watching, which in turn increased self-regulatory depletion. Depletion heightened binge-eating tendencies, and binge-eating negatively impacted mental well-being. Bootstrapped mediation confirmed an indirect pathway from cliffhangers to reduced mental well-being via binge-watching and self-regulatory depletion. These findings underscore the ethical responsibility of streaming platforms to mitigate compulsive viewing and highlight interventions for mindful consumption.