A Study on Spending Behavior of Credit Card Users with Reference to Wardha City
摘要
The development of financial instruments has greatly changed consumer expenditure patterns, and credit cards have been central in contemporary economies This paper analyzes the expenditure behavior of credit card customers in Wardha City, with reference to priority drivers of expenditure patterns. Employing a descriptive research method, primary data were gathered from 140 participants using a systematic questionnaire. Analysis proves that young professional salaried individuals constitute the maximum segment of credit card customers, who prefer online payment and high-end transactions. Whereas convenience and payment flexibility come with credit cards, their use in everyday consumption is still limited. Correlation analysis indicates that rewards, cashback, impulse buying, and financial security drive spending most, compared to peer influence and promotional offers, which have lesser impacts. The research indicates that credit card use in Wardha City is increasing, driven mostly by electronic payment behavior and financial stability. By comprehending these behavior patterns, financial institutions can make strategies to encourage prudent use of credit and financial literacy among consumers.