Scholarlink

This research focuses on the function of generative AI (GenAI), particularly ChatGPT, in enhancing travel planning as inspected through the Task-Technology Fit (TTF) framework. In the world of travel, GenAI assists mainly by its strengths: automation, content customization, and multilingualism. Conversely, outdated data, privacy concerns, and accuracy limitations hinder its acceptance as a trustworthy travel assistant. Data were collected through semi-structured interviews with 29 frequent users of AI in travel, employing qualitative exploratory design. Thematic analysis identified significant hurdles, including poor awareness of GenAI capabilities, lack of emotional involvement and trust, insufficient personalization, challenges in managing complex plans, and unavailability of sensory feedback. Although GenAI offers real benefits, addressing these issues is vital to satisfying user expectations. These findings provide a path to the development of successful AI travel solutions compatible with user needs.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Generative AI in Travel Services: Why Some Users Embrace It and Others Don’t

  • 会议论文

  • 发表日期：

    2026年

查看全文
  • Sanjay V. Hanji,
  • Nagaraj Navalgund,
  • P. Aranganathan,
  • Savita Hanji,
  • Mrityunjaya B. Chavannavar,
  • Mahantesh Halagatti

摘要

This research focuses on the function of generative AI (GenAI), particularly ChatGPT, in enhancing travel planning as inspected through the Task-Technology Fit (TTF) framework. In the world of travel, GenAI assists mainly by its strengths: automation, content customization, and multilingualism. Conversely, outdated data, privacy concerns, and accuracy limitations hinder its acceptance as a trustworthy travel assistant. Data were collected through semi-structured interviews with 29 frequent users of AI in travel, employing qualitative exploratory design. Thematic analysis identified significant hurdles, including poor awareness of GenAI capabilities, lack of emotional involvement and trust, insufficient personalization, challenges in managing complex plans, and unavailability of sensory feedback. Although GenAI offers real benefits, addressing these issues is vital to satisfying user expectations. These findings provide a path to the development of successful AI travel solutions compatible with user needs.