Analyzing Airline Sentiment in a Multilingual Twitter Landscape via Vectorization and ML Models
摘要
Sentiment analysis in multilingual social media data is a challenging and critical task due to the diversity of languages and sentiments expressed by users worldwide. In this study, we focus on conducting sentiment analysis on the Twitter US Airline Sentiment dataset, which includes tweets in English from users expressing their opinions about various US airlines. We address the research gap of multilingual sentiment analysis by leveraging advanced NLP techniques and machine learning algorithms. Count Vectorization and TF-IDF Vectorization is used during the study to extract features after cleaning up the data and processing the text. To categorize tweets as having positive or negative sentiment, we assess the effectiveness of three classifiers: Multinomial Naive Bayes, Bernoulli Naive Bayes, and Logistic Regression. We examine these classifiers’ accuracy on a different collection of unlabeled tweets without ratings in more detail. The work provides valuable insights into the opinions posted by individuals on Twitter about US airlines and intends to develop multilingual sentiment analysis, especially for social media data. The findings serve as a basis for creating sentiment analysis algorithms that are more precise and reliable and that can be used to various language groups on social media platforms.