This chapter explores how contemporary UK mass media discursively constructs Artificial Intelligence (AI) through symbolic, mythological, and narrative structures during moments of public attention and crisis. Focusing on a corpus of over 70 media texts covering major AI-related open letters and public statements by influential tech figures (2014–2024), the study analyses how AI mediatisation generates liminal spaces of public meaning-making. Drawing on Bormann’s Symbolic Convergence Theory, structural anthropology (Lévi-Strauss), and media mythology, the chapter argues that AI is portrayed using recurring archetypes and binary oppositions—Saviour vs. Destroyer, Control vs. Chaos, Knowledge vs. Ignorance—reflecting deep cultural anxieties and hopes. Media narratives ritualise the emergence of AI by embedding it in mythological frameworks, including the Prometheus, Pandora, and Frankenstein myths, thus enabling society to symbolically process the disruption AI represents. The study proposes that media act not merely as conveyors of information, but as myth-producing institutions that stabilise symbolic disorder during technological transitions. By mapping mythemes, archetypes, and narrative functions across the media corpus, the chapter offers a critical lens on how public understanding of AI is shaped, mythologised, and normalised, reinforcing the social imaginary and symbolic order in the face of technological uncertainty.