Recent decades have witnessed the growth of an excessive appetite model of addiction. This is firstly associated with advances in psychology and neurobiology. However, it is not incompatible with recent sociological and historical perspectives which see addiction as a relational phenomenon and a form of attachment. Rather than simply a compulsive behavioural attachment, these perspectives depict addictive attachment in broader socio-material terms. They approach it as a matter of technical mediation and innovation. Excessive appetites arise as people become ensnared in intricate webs of socio-material relations which can be global in reach. Highlighting the role of technology in addiction encourages us to attend to what can be termed disarming innovations. These are innovations introduced in response to growing public concerns about the harms of different addictions. These can be disarming in the sense of seeking to allay fears regarding the basic safety of addictive technologies, but they can also aim to break and disrupt addictive patterns of consumption. As disarming innovations become more disruptive, they are likely to become closely entangled with new forms of scientific research and the medicalisation of addictions. However, the identity of disarming innovations will always remain ambiguous and uncertain as they may promote the modulation and rerouting of addictive behaviour as much as its lasting restraint. Throughout the chapter the argument is elaborated with reference to the shifting socio-materialities of nicotine and gambling addiction.