This chapter examines popular online news items that report on neuroscience discoveries in the field of addiction. It uses the concepts of hype and spin to help frame this genre as a force of (bio)medicalisation. A critical reading of a corpus of online texts highlights how brain research is presented as a superior form of knowledge, carrying a stronger burden of proof than any other types of evidence. Previous forms of knowledge are portrayed as inadequate or inferior. By ‘spinning’ the significance of the findings, neuroscience is inflated to conquer new domains and depicted as a solution to a wide array of human problems. Even complex societal issues are claimed to be addressable by evidence derived from studies of rodents’ brains. This storytelling taps into neurohype, suggesting that brain mapping will shift knowledge production from messy, descriptive realities to cleaner, biomedically informed solutions. The inflated significance of neuroscience is underpinned by asymmetries in scale of its applications (small findings, big impact) and the translations of observations from animals to humans. A central function of this reporting genre is to sustain and reinforce humanity’s belief in science and technology as tools to outsmart its many challenges.