Amidst the whirlwind of information and technological achievements shaping our daily life and work, people encounter numerous opportunities and challenges. As the economy undergoes transformative shifts, career development directions are unpredictable, requirements and needs at workplaces are diverse. In the context of modern education and the prevalence of English as a lingua franca of Business, our aim in this article is to delve into how Business English courses are addressing all these pressing demands and to explore potential new models for these courses which would align with the evolving requirements of the business world. By analysing the current content of Business English course books, examining available academic research in the realm of Business English teaching and learning and prevailing job requirements in the globalised business environment we endeavor to propose some innovative paradigms for the design of Business English courses. Our findings lead us to the conclusion that the design of Business English courses demands multidisciplinary approach. Such courses need constant updating and upgrading to remain in step with all the dynamic in this new era ensuring that they provide students with pertinent and timely instruction. This adoptive approach is essential for staying relevant in the modern world of constant development and acceleration and equipping students with the skills required to navigate the challenges of the contemporary business environment.

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Business English in the Context of Global Changes and Professional Development

  • Valentina Budinčić

摘要

Amidst the whirlwind of information and technological achievements shaping our daily life and work, people encounter numerous opportunities and challenges. As the economy undergoes transformative shifts, career development directions are unpredictable, requirements and needs at workplaces are diverse. In the context of modern education and the prevalence of English as a lingua franca of Business, our aim in this article is to delve into how Business English courses are addressing all these pressing demands and to explore potential new models for these courses which would align with the evolving requirements of the business world. By analysing the current content of Business English course books, examining available academic research in the realm of Business English teaching and learning and prevailing job requirements in the globalised business environment we endeavor to propose some innovative paradigms for the design of Business English courses. Our findings lead us to the conclusion that the design of Business English courses demands multidisciplinary approach. Such courses need constant updating and upgrading to remain in step with all the dynamic in this new era ensuring that they provide students with pertinent and timely instruction. This adoptive approach is essential for staying relevant in the modern world of constant development and acceleration and equipping students with the skills required to navigate the challenges of the contemporary business environment.