The article is devoted to the study of the influence of the Internet as an information and communication phenomenon on public life and the formation of institutional trust of citizens to the authorities. The article pays special attention to the linguopragmatic aspects of language practices that form the media text, which becomes the main means of interaction with the audience. It analyzes the changes in language that occur under the influence of transmedia technologies and artificial intelligence, which affect the style and structure of communication. The author emphasizes how new media change traditional ways of speaking, blurring the boundaries between formal and informal speech genres. Under the conditions of postmodernism, social transformations are taking place according to a new scenario: people are increasingly immersed in the Internet space, which is relevant not only for cybercultures, but also for the general audience. This process of virtualization causes a change in the perception of social hierarchies and leads to more equal communication between participants. Despite the breakdown of boundaries between subcultures, basic cultural realities and markers remain unchanged, retaining links to pre-digital era forms of communication. Thus, the author emphasizes the need to rethink social dynamics and communication in the context of increasing dependence on virtual reality and changing language.