Entrepreneurship is often portrayed through polarised lenses: as the pursuit of personal ambition and wealth, or as the catalyst for social change and collective good. This chapter explores the paradox of Selfishness vs. Altruism, examining how entrepreneurial motivation is rarely a simple choice between self-interest and service, but a dynamic integration of both. Entrepreneurs are driven simultaneously by the desire for personal achievement and the aspiration to create meaningful impact, with these forces frequently intertwining in complex and evolving ways.