Where we have new voices challenging the status quo of sports media, we have writing that can be regarded as resistance. This chapter examines emerging sports media platforms developed by independent content creators, touched on in the previous chapter, and explores how the creators engage with sports journalism as activism by doing journalism differently. Sometimes referred to as ‘citizen journalists’ (Sherwood, Citizen Journalists, Sports Fans or Advocates? The Motivations of Female Independent Sports Media Producers in Australia. Australian Journalism Review, 41, 183–196, 2019), women and non-binary folk in independent media are using their platforms to create journalism and narrative sports writing that offers a point of difference to mainstream media, that amplifies those voices all too often omitted and excluded in traditional sports media and that advocates for marginalised voices in sport (Symons et al., Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation. Frontiers in Sports and Active Living, 4, 871237, 2022). Additionally, there are examples of Australian women and gender diverse writers using traditional publishing outputs such as narrative journalism, creative non-fiction and edited collections to augment the reach of sports stories not afforded space. Like long form literary match reports that include reflections on fandom, feminism, gender equality and lived experiences, these texts also challenge structures and shape contemporary literary sports journalism into sometimes small and important acts of resistance in the sports media landscape.