This chapter considers how constructions of persona influence, exclude, and impact audiences. This chapter identifies four types of persona and considers their relationship to two audience types. As a case study, the chapter explores Ellen DeGeneres’ persona through her rise and fall as a cultural icon, before discussing the ethical and methodological considerations for persona and rhetorical criticism.

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Persona

  • Luke Winslow

摘要

This chapter considers how constructions of persona influence, exclude, and impact audiences. This chapter identifies four types of persona and considers their relationship to two audience types. As a case study, the chapter explores Ellen DeGeneres’ persona through her rise and fall as a cultural icon, before discussing the ethical and methodological considerations for persona and rhetorical criticism.